A case study of 2 small business owners: which one are you?

Most entrepreneurs go into small business with dreams of a better life for themselves and their families, but the reality can often be far from this. Below I examine two real small family businesses with turnovers less than $1 million. Which one are you more like?

Mr and Mrs Burnt-out

They are a husband and wife team. They offer a fantastic product and service. They work 14 hour days, 7 days a week. They can't remember the last time they took a holiday. You can see the tiredness in their eyes. They do everything themselves in the business. They do the front-end, the marketing, the administration and the delivery of the product and service. The business revolves around them. They also do all the book work. They struggle to invoice out on time. They don't follow up debtors. Because they are running around doing everything and anything, their service standards and core business product is not as good as it used to be. Some of their loyal customers are becoming disillusioned. They are surviving week by week. They are burnt out from working in their business all the time, there is tension between the couple and one of them is having health problems.

Mr and Mrs Balanced

Another husband and wife team. They also offer a fantastic product and service. They work hard, but only work on weekends when necessary. The wife works part-time in the business. They recently went away to the snow for a week-long holiday. They are also going away to Europe next month for business and a holiday. Their business runs smoothly when they go away. They have clear systems in place. They do not do all the work themselves. They have key employees and also contract out the work that they are not good at, and choose to focus on the areas within the business that they excel at. Although cash flow is still tight, they are growing and know exactly where the business is at. They have an appropriate debtor management system in place. The quality of the product and service has remained consistent and they are attracting new clients and retaining existing clients. They have a business plan and budget which they monitor and review. The owners are now focused on working more on their business rather than in the business.

Do either of these scenarios sound like yours?

I don't want you to be too down on yourself if your business is more like Mr and Mrs Burn-outs. You're certainly not alone. There are many businesses that operate like this. Owners may feel like they have to do everything for a variety of reasons: there's not enough money to employ someone, no-one else can do the work as good as them, they want to keep control of everything... the list could go on.

But when you're working 7 days a week, at what cost does this come to you and your family? Your health, your time and your wellbeing? Is this really what you wanted when you first went into business?

I know from experience that my bookkeeping and accounting services have been worth every cent to businesses like Mr and Mrs Balanced. I like to think I'm helping them not just in dollar terms, but with their emotional wellbeing too - providing them with piece of mind that someone competent is assisting with an integral part of their business.

Smart business owners realise that their business is much more productive when they focus on their areas of strength, and they get others involved to provide assistance in areas of weakness. This then in turn produces far greater growth and success for their business and enables them to live a fulfilling life outside of their business.

Paid Parental Leave just for Dads - starting 2013!

Most people know about the Australian Government's 18 weeks paid parental leave scheme, but did you know that fathers and same sex partners can take two weeks pay at the minimum wage for babies born after 1 January 2013?

'Dad and Partner Pay' can be taken from 3 months before the birth or adoption of your child, and up to 12 months afterwards. It can be taken in addition to the mother taking 18 weeks paid parental leave.

I read this with glee when I first found out. I'm due with my third child in early January and I'll definitely need all the help I can get.

Whilst the 2 weeks parental pay is at minimum wage, it's definitely encouraging to see that the government is supportive in enabling fathers to be able to bond with their newborn (and give the new mother a break too)! The Family Assistance Office is in charge of administering this once-off payment, with the minimum weekly wage currently set at $606 per week before tax.

As expected, there are some conditions attached for the father to receive the 2 weeks paid parental leave. Eligibility includes full-time, part-time, casual, contract, seasonal and self-employed workers, as long as they are on unpaid leave and do not work during the two week period (excluding housework of course!). The father must have earned less than $150,000 in the previous financial year and have worked more than one day in a week in ten of the thirteen months before the birth or adoption of the child or at least 330 hours.

Having a child can put financial pressure on household budgets, so its definitely a good idea to plan and be prepared and know about all the entitlements you can access. If you run your own business or can control your wage to some extent, make sure you are aware of the thresholds that entitlements cut off at, and consider structuring finances in such a way to maximise entitlements, if at all possible.

So it looks like I won't be eating spicy curries, drinking castor oil or raspberry leaf tea, or partaking in any other midwives tales about bringing on birth. At least not until after the 31st December, to make sure my husband gets the 2 weeks parental leave!

Who are you getting your tax advice from?

The other day at kindy pick-up, I overheard a small business owner getting some backyard tax advice from someone who didn't know what they were talking about.

This person didn't want to ask their Accountant for advice. They were complaining that the Accountant was too expensive, particularly as they were getting billed in 10 minute increments, for every small email or 1 minute phone call question.

If you want to learn more about your own small business tax issues, the Australian Taxation Office (ATO) recently released a series of FREE tax webinars that you may find interesting. The webinars are great for people who are starting a new business, are thinking about starting a new business, or for those who just want to update their knowledge.

Webinar topics include income tax deductions, home-based business, motor-vehicle deductions, concessions for small business, activity statement essentials, goods and services tax, budgeting and record-keeping, small business assistance, employer obligations and issues for contractors.

Here's a link to the ATO's webinars: ato.gov.au/busreg

I always recommend that you seek an Accountant for tax advice. Getting advice from someone who doesn't know what they are talking about could cost you a lot more than an Accounting Fee.

If you're Accounting Fees are stacking up, it might be a good idea to look at your payment structure.

When starting my own accounting practice, I wanted to overcome the common issue of clients complaining about their fees. I knew from personal experience how quickly the bills can rack up when dealing with professional advisers.

I've found that offering a Fixed Fee Accounting Service encourages communication and strengthens my relationship with my clients - they're not busy worrying about how much each phone call, email, or meeting is costing them.

I like to think this gives my clients peace of mind - they're getting affordable advice (that's financially manageable) from a professional, not the neighbour's/uncle's/dad's budgie!


Miriam Clappis is a CPA and has completed a Bachelor of Laws (Honours), Bachelor of Commerce (Corporate Finance) and a Bachelor of Economics from The University of Adelaide. Miriam is due to complete a Masters of Taxation  in 2013 at Curtin University and has commenced a Masters of Laws at The University of Adelaide.

Follow Miriam (aka @theNumbers_Lady) on Twitter.